The app allows you to learn Marketing Management concepts in a very simple and user friendly manner. In the "Learn" mode in the app, you click on the "Concepts" button, review the "concept text" and answer multiple choice questions related to the concept that you just reviewed.
If you answer wrong, a detailed "answer explanation" will be displayed, which will reinforce learning. Proceed in this manner to complete a particular topic at your own pace.
Thus, by referring to the "Concept text" and then answering multiple choice questions, your learning is faster.
Ideal for Anyone who wants to learn Marketing Management in detail, MBA students, College majors in Marketing, Undergraduates, Marketing Professionals, Corporate Training and Exam preparation for Marketing Management
Marketing Topics Covered
Marketing Mix, Product, Price, Promotion, People, Process, Physical environment, Micro Environ, Macro Environ, Consumer Behavior, Maslow�s Hierarchy of Needs
Effective Segmentation, Target Market, Positioning, Marketing Strategy for Products & Services, Product Life Cycle Stages, Pricing, Channels, Retailing & Wholesaling, Marketing Communication, Advertising & Sales Promotion, Competitive Marketing Strategies.
In the "Test" mode, the app does not show the context text to help you. Instead use your learnings from the app and attempt multiple choice questions. Again, the app prompts you with detailed answer explanation in case you answer wrong. This proven process again reinforces learning.
Share your test score by emailing the scores to yourself or someone else. The app also allows you to post your score on your facebook page or your twitter account.
With an exhaustive content on Marketing Management, we are sure you will be able to learn, review and excel in this subject.
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